Corporate Partnership Development
NGO’s, non-profits and corporations have a symbiotic opportunity. Aligning forces to generate momentum through awareness, engagement and real societal change is a mutual goal yet requires experienced, strategic guidance.
Case Studies
Launched in 2000 in support of the MDG’s, The Global Fund sought to ensure its launch positioning was still relevant as it amped up its communications and fundraising strategy. After refining the positioning, we also laid the groundwork to establish the Corporate Champions program with Chevron as the inaugural $10M corporate partner.
Positioning - Corporate Partnership - Messaging - Communications - Campaign Development
UNICEF relies on 36 country level offices to raise funds for the $5 billion annual budget. In addition to government and private donors, corporate partnerships provide long term avenues for cash and other resources that benefit both UNICEF and corporate brand. We tapped media, fashion, hotel, CPG, sports and more to bring in funding for programming, crisis funding and marketing campaigns.
Corporate Partnership - Workshops - Campaign Development
Initiated by UNICEF and the WHO and launched in 2015 to support the SDG’s 2030, End Violence Against Children needed both a positioning and a corporate fundraising strategy to distinguish its government level role from the programmatic roles other children's organizations focus on.
Positioning - Corporate Partnership